Coastal Collective

PROJECT SCOPE

Mini Brand Identity
Icon Illustrations

CLIENT: marissa michos
YEAR: 2022
LOCATION: OCEAN CITY, NJ
PROJECT DETAILS

Coastal Collective is a brand for shore rental properties, hosted by Marissa Michos. The target audience is anyone who wants to cozy up at the coast in a cottage with homey decor, a neutral palette, and rest easy.

The branding is a juxtaposition of New York City energy and a cozy cottage by the shore. These are the words that came to mind when looking at Marissa’s inspiration: clean, airy, modern, + elevated.

You can find their rentals here.

 
THE FINAL PRODUCT

The final project included custom logos, a warm and neutral color palette, iconography for the rental website, and typography. It was such a fun project to work on throughout the winter as I dreamed of beach days ahead!

KIND WORDS—

“Olivia designed the logo and numerous illustrations for us as we were building out our website. She was super communicative, timely with deadlines, and an all-around pleasure to work with. We would use her again in a heartbeat!”

—marissa michos