Advertisement for Jersey Shore vacation rentals by Coastal Collective with ocean waves background and website address.

Coastal Collective

PROJECT SCOPE

Mini Brand Identity
Icon Illustrations

CLIENT: marissa michos
YEAR: 2022
LOCATION: OCEAN CITY, NJ
PROJECT DETAILS

Coastal Collective is a brand for shore rental properties, hosted by Marissa Michos. The target audience is anyone who wants to cozy up at the coast in a cottage with homey decor, a neutral palette, and rest easy.

The branding is a juxtaposition of New York City energy and a cozy cottage by the shore. These are the words that came to mind when looking at Marissa’s inspiration: clean, airy, modern, + elevated.

You can find their rentals here.

THE FINAL PRODUCT

The final project included custom logos, a warm and neutral color palette, iconography for the rental website, and typography. It was such a fun project to work on throughout the winter as I dreamed of beach days ahead!

Embossed text on a gray surface that reads "coastal collective shore rentals".
Graphic with ocean waves, text about Jersey Shore vacation rentals, and the Coastal Collective logo and website.
A laptop on a beige couch displaying the Coastal Collective logo with a water wave background.
Icons related to home, health, communication, technology, and leisure, organized in rows with light and dark variations.
A family of four stands together on a beach, smiling at the camera. The father is holding a young girl, and the mother is holding a young boy. The background features an overcast sky and ocean waves.

KIND WORDS—

“Olivia designed the logo and numerous illustrations for us as we were building out our website. She was super communicative, timely with deadlines, and an all-around pleasure to work with. We would use her again in a heartbeat!”

—marissa michos