Liberty Godparent Maternity Home

PROJECT SCOPE

Bespoke Brand Package

CLIENT: Kris richard
YEAR: 2024-2025
LOCATION: lynchburg, virginia

Project Goals

To modernize the visual identity of the maternity home, creating a fresh, appealing, and emotionally resonant brand that attracts both residents and sponsors 

Custom Illustration

In order to implement hospitality and warmth into the brand, we created a wide variety of handmade illustrations for the team to use in social media, marketing, website design, etc. The illustration brings a versatile softness that can alleviate the tension around approaching a difficult subject.

Marketing Assets

To create a cohesive and thoughtful marketing, we developed a series of social media posts and templates for the maternity home. Each design can be used across social platforms, email templates, and the website to assure consistency in the marketing.

KIND WORDS—

“Olivia is an absolute gem of a human being and designer! Her aesthetic is stunning!! Elegant, timeless, and deeply intentional. But beyond her undeniable talent, what sets her apart is her ability to truly listen and then deliver beyond expectations. She has an incredible gift for taking a vision (sometimes a really vague one lol) and bringing it to life with breathtaking precision.

Working with Olivia has been an absolute joy. She is professional, intuitive, and truly invested in making sure each project is not just beautiful but meaningful. So if you’re looking for a designer who will not only understand your vision but elevate it in ways you never imagined, Olivia is 110% your girl! !”

—KATe sheets

The Bespoke Brand Package is an exclusive package that offers a tailored strategy to bring your brand vision to life, creating a beautiful and authentic identity that truly reflects your story and values. Interested in working with us to create your bespoke brand?