Close-up of a pregnant woman in a beige dress with textured fabric, with her hand resting on her hip, standing against a plain background with a floral border.

Liberty Godparent Maternity Home

PROJECT SCOPE

Bespoke Brand Package

CLIENT: Kris richard
YEAR: 2024-2025
LOCATION: lynchburg, virginia
A product box labeled 'Liberty Godparent Maternity Home' on a beige background.
A newborn baby's tiny hand gently holding an adult's finger, with a blurred background of a person's face and shoulder.
Image displaying a logo for Liberty Godparent Maternity Home, with an illustration of a house and text indicating it was established in 1982.

Project Goals

To modernize the visual identity of the maternity home, creating a fresh, appealing, and emotionally resonant brand that attracts both residents and sponsors 

A pink and white informational flyer titled 'Fill a Bottle, Change a Life' supporting maternity and baby bottle filling campaign, with text about contributing to mothers and babies in need, branded with 'Liberty Godparent Maternity Home' on brown paper background.
The storefront window displays a sign for Liberty Godparent, a maternity home established in 1982, with light-colored background illustrations of baby bottles, rattles, and baby shoes.
A mood board titled 'Chadley Zobolas' with images of babies, a woman sitting on a bed, a minimalist outline drawing of a person, geometric shapes, and handwritten notes on paper, set against a soft floral background.
Pattern of light blue floral and leaf motifs on a white background, forming a decorative border.

Custom Illustration

In order to implement hospitality and warmth into the brand, we created a wide variety of handmade illustrations for the team to use in social media, marketing, website design, etc. The illustration brings a versatile softness that can alleviate the tension around approaching a difficult subject.

Illustration of a woman holding a baby, with a message that says, 'Hey, Mama. You're doing great.' on a pink floral background.
A digital illustration of a pregnant woman with long brown hair, wearing a pink dress, holding her belly. The background is a light checkered pattern with the text "Hey, Mama. You are seen." written above her.
Mother holding a child, wishing happy Mother's Day.

Marketing Assets

To create a cohesive and thoughtful marketing, we developed a series of social media posts and templates for the maternity home. Each design can be used across social platforms, email templates, and the website to assure consistency in the marketing.

A beige background with white floral illustrations and a central white box containing text about residents with unexpected pregnancies.
A child lying on a bed with a white, furry blanket, holding an adult's finger, with the child's face partially visible in the background.
Invitation to a financial skills event at the Godparent Home in April, with a pink floral background.
The exterior of a building with a sign that reads "The FEM PT" above the entrance, featuring glass doors and brick walls.
Text overlay on light pink floral background, inviting people to join a team as an administrative assistant in Lynchburg, VA, with contact email info@godparent.org.
Close-up of a baby's legs and feet resting on a soft, white blanket.

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