Repeating pattern of a logo for Land Mark Cafe with the text "COFFEE LOVES COMMUNITY" around it, in blue on a light background.

Landmark Cafe

PROJECT SCOPE

Mini Brand Intensive

CLIENT: LANDMARK CHURCH
YEAR: 2025
LOCATION: OCEAN CITY, NJ
Hand holding a paper bag with fish illustrations and the text 'Landmark Cafe' on a plain background.
Light green background with a pattern of darker green squares, and the text 'Landmark CAFE' in white, cursive font.
A breakfast menu from Landmark Cafe with a croissant on a plate covered with blue checkered paper.
Line art drawing of a fish with stripes, fins, and an open mouth.

Project Goals

The goal of the Landmark Café Mini Brand was to create a strong identity that reflects the café’s retro coastal charm while appealing to both locals and tourists. By combining nostalgic boating-inspired visuals, a coastal color palette, and versatile logo systems, the branding needed to establish a strong presence across menus, signage, merchandise, and social media.

Ultimately, the aim was to strengthen customer recognition, convey warmth and authenticity, and position Landmark Café as third place where you can commune with others over coffee and good food.

Round coasters with a central logo for Land Mark Café, featuring blue and beige colors and a circular design.
Pattern of blue fish illustrations on a light background.
A brown paper bag with a blue "Landmark Cafe" logo contains a croissant and a checkered paper liner.
Line drawing of a fish with detailed fins, gills, and stripes on a black background.

Unused Concepts

Not every idea made it to the final branding, but each unused concept played a critical role in shaping the Landmark Café identity. From alternate handmade typography explorations to playful logo variations and illustrative motifs, these concepts allowed us to test mood, tone, and visual storytelling. Reviewing these explorations helped refine the final design, ensuring a cohesive, polished brand that balances retro coastal charm with modern versatility.

Various design logos featuring the word "Landmark Cafe" with different fonts, a fish, a palm tree, and abstract shapes visually resembling a cup and an hourglass.
Various blue and white Landmark Café logos, including a fish, palm tree, and geometric designs on a blue background.
Collection of various 'Landmark Cafe' logo designs, including text styles, a fish graphic, a palm tree, and a geometric icon, all in a light gold color on a mint green background.

Are you in need of a fast-track branding solution? Our Mini Brand Package offers a streamlined, four-week timeline designed to deliver a custom, high-quality brand. This package covers all the essential elements to help you establish a strong foundation and get started quickly.

INQUIRE HERE