Best Aesthetics
Medical Spa

Best Aesthetics is a boutique medical spa located in the charming Rivermont Historic District in Lynchburg, Virginia. With Best Aesthetics, clients can grow in confidence in their own skin through a variety of offered services. The spa exists to help clients feel their absolute best in their own skin, therefore, the goal of the brand is to create both consistency and trust for returning clients.

PROJECT SCOPE

Brand & Web Design

CLIENT: LISA BEST
YEAR: 2023
LOCATION: VIRGINIA
Logo for Best Aesthetics Medical Spa with brown background and white cursive text.
A simple pink flower with a dark center on a black background. 
PROJECT DETAILS

The overall tone of the brand needs to be professional while not sacrificing beauty and distinction in the marketplace. It should feel elevated, welcoming, warm, and quality.

Text on a warm beige background that reads 'best aesthetics' in cursive, with 'Medical Spa' in smaller capital letters beneath.
Interior of a room with two tan leather armchairs, a wooden side table, a colorful landscape painting on the wall, and a window with blinds.
Stylized letter 'B' with overlapping lines in gold on a peach background.
Pink flower with eight rounded petals and a black center on a black background. 
THE FINAL PRODUCT

The final project included custom logos, a warm and feminine color palette, custom illustration, social media templates, and typography.

Color palette with six circles labeled from left to right: Warm Brown, Camel, Light Peach, Blush, Taupe, Gold, each with their HEX codes.
Comparison of three monogram styles: crest, solid, and outlined, each featuring the letters B and A on a brown background.
Repeated logo design for 'Best Aesthetics' medical spa in Rivermont, Virginia, featuring circular badges with text in white on a peach background.
Abstract beige and light peach watercolor background with a logo of the initials 'B A' in gold outline in the center.
Interior of a medical spa treatment room featuring a reclining medical chair, a cabinet with mirror, a small refrigerator, and a window with blinds.
Drawing of a syringe, lips, and a small bottle with a dropper.

let’s make the world a
more beautiful place together.

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